Our Vision: Opportunity for all
Stitch Fix will promote a more diverse retail landscape by supporting Black, Indigenous and People of Color (BIPOC) entrepreneurs who are building the next wave of apparel and accessories businesses.
Our Mission: To grow businesses and change the industry
Through Elevate, Stitch Fix will mentor BIPOC entrepreneurs using our art and science approach, and fund their businesses with financial grants. We will use our resources, data insights and expertise to help underrepresented entrepreneurs scale their businesses. By fostering BIPOC-owned businesses, we will work toward a more diverse vendor base within our own assortment and accelerate change in our industry.
Elevate’s goals include:
- Creating an ecosystem to support and grow BIPOC talent to scale their businesses.
- Championing technology, data insights and customer feedback to fuel innovation and growth in retail.
- Delivering on our promise to help clients find what they love by broadening our assortment with new products from a more diverse set of vendors.
How does it work?
- A $25,000 cash grant to support business expenses.
- Ongoing support from our Algorithms team to leverage data insights to understand and improve the product-market fit of their designs with potential clients, including detailed reports built with the aid of Stitch Fix's data science tools.
- Individual monthly product-to-market advisory support via video conference over the duration of the program based on the grantee’s expressed support interests.
- One call with Stitch Fix Founder and CEO, Katrina Lake, during the course of the program.
- One call with our external program advisor, Harlem’s Fashion Row Founder and CEO Brandice Daniel, during the course of the program.
- Amplification through our marketing channels to highlight each grantee to our community.
- At the end of the program, we will place wholesale orders for grantee’s product to be sold on the Stitch Fix platform.
Applicants must be:
- 18 years of age or older as of the date the application is submitted.
- Eligible to work in the United States.
- An early-stage*, majority BIPOC-owned business in the United States that sells Women's, Men's, or Kid's apparel, shoes and/or accessories. In this first year, we will prioritize supporting Black entrepreneurs through the program.
- Applicants may apply for one business only.
*An early-stage business means:
- Your business has been operating a minimum of 2 years.
- You are working to grow a customer base and/or strengthen your operations.
- You are currently selling physical product - apparel, shoes, and/or accessories.
- You are generating revenue between $50,000 and $1,000,000 per fiscal year.
For more details on the eligibility requirements, please refer to the Elevate Program Terms and Conditions.
What’s the process?
Our application period will commence on October 1, 2020, and close on October 31, 2020 at 11:59 p.m. ET. The application consists of the following sections:
1: Online application
- Owner’s background and contact information.
- General business information.
- Company/Brand Vision and Mission statement.
- How you would use the financial grant and mentoring opportunities to support your business.
2: Your current resume.
3: Digital Lookbook or other photo images of your merchandise and Line Sheets.
4: 2-3 minute video that shares additional details: Who you are, what your business is and why you’re the right fit for the Elevate program.
Our internal review consists of two steps.
Step #1: Initial Evaluation
Eligible applications will be reviewed by a group of Stitch Fix employees and external advisors from our partner, Harlem’s Fashion Row. The Finalists, and ultimately the Recipients, will be selected from among all eligible applicants based on the following criteria:
Your Vision and Mission:Why you started your business and what it stands for.
Your Brand:How your brand is positioned and its opportunity in the market.
Your Plan:How your business plan is aimed at growth and how this program could support it.
Step #2: Finalist Evaluation
- From all submissions, we will narrow to 10 Finalists who will be invited to participate in a video conference interview with a panel of Stitch Fix employees and Harlem’s Fashion Row CEO and Founder, Brandice Daniel.
- Evaluation of merchandise will be aided by tools* developed by our Data Science team that predict market fit and success metrics for novel merchandise.
- We will select (5) Elevate Recipients for the 2020-2021 grant program.
- The grant program winners will be informed in December 2020. The program will begin in January 2021 for all Recipients and run through August 2021.
*Data Science Tools: Each Finalist will be provided with a detailed product and market-fit report for their line sheet submission. These reports will be generated with the aid of proprietary tools developed by our Data Science team and provide designers with access to industry-leading insights into matching their merchandise with potential clients.
October 1, 2020
October 31, 2020
Grantees announced and mentorship program commences
Mentorship program ends