What is BCI?
The Better Cotton Initiative (BCI) is a global not-for-profit organization and the largest cotton sustainability program in the world. BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future.
As a proud BCI Member, our commitment includes:
- Better Cotton sourced via a system of Mass Balance.
- Sourcing 100% of our cotton as ‘more sustainable cotton’ by 2025.’ ‘More sustainable cotton’ includes (recycled cotton, organic cotton, Fairtrade cotton, YESS cotton, and American grown cotton).